How To Make a "Promo" Video To Sell Your Fitness Product

What is a "Promo Video" ? 

A "Promo Video" is a video that sells your product for you. 

The goal is to create a video that a person can watch and take action to purchase. 

Here is the system we use to create our promo videos that well our products. 

1. Introduction and Credibility Statement - Keep it short and powerful - 2-3 sentences and a statement of authority. 

2. Benefits of the Product Service - this is REALLY the transformation you provide. What is your magic pill...after they take it...they will be transformed into what? When you describe your product...sell the vacation. 

3. Core Components of the Product/Service - Don't spend too much time here. The goal is to basically say, "Don't worry about the details - you'll get your transformation" - using different words. The longer your talk about the "stuff" that is in your course/training or product - the less likely people are to buy. 

They don't care about the "stuff" - they want to hear about the transformation. 

4. Describe Your Ideal Student - I recommend you pick someone you have transformed in the past...and describe them. ALSO describe who your product is NOT right for. Disqualify people. 

5. Say THANK YOU and Call To Action - Have a clear and concise call to action. Tell them exactly where to click, what the next action should be, etc. Don't ASSUME they will know what to do next. Make it easy - "CLICK THE BIG RED BUTTON" - and make it the ONLY BUTTON on the page. 

I encourage you to create a zero draft or a script for this offer for your business. You might end up never using it. 

However - if you create a killer promo video - you can weaponize it to grow your business like clockwork.