How To Use TENT POLE Marketing To Maximize Sales

What is "Tent Pole" Marketing?

Black Friday is a tent pole for sales. Christmas is a tent pole for sales.

In Fitness - January 1st(new years) is a tent pole for sales. 

A "tent pole" is a spike in sales. Throughout the year - different niches have different tent poles...

As a business - you need to KNOW YOUR TENT POLES and plan promotions around them. 

When you take a look at your year - try to have at least 1 promotion per month. If there is a tent pole in that month - shape your marketing plan around the best time people are buying. 

In your business - your birthday could be a tent pole. We have a client who does flash sales on her birthday and made over $12,000 with 2 emails.  She ALSO does a flash sale on her ASSISTANTS birthday and made over $8,000 with 2 emails. 

If you have a compelling offer - People ONLY need an EXCUSE to buy. Your goal - is to provide them with one. 

We know businesses who do 30-50% of their sales on BLACK FRIDAY. It doesn't need to be an elaborate campaign. So don't miss out on an easy opportunity. 

With 3 emails on Black Friday - we sold 44 coaching memberships at $2500. That is the power of email marketing, tent pole marketing, a compelling offer and growing a high quality email list. 

1. Look at your entire year
2. List all the BIGGEST tent poles (including personal birthdays if you want)
3. Create special offers for each tent pole
4. Create hype before the tent pole
5. Close out the special offer at the end
6. Learn + Repeat 

Pretty straight forward. 

"The Devil is in the Details" as they say. 

Understanding the natural flows of your niche can help you WITH the current...not against it.